Originally trained as a nutritionist, with graduate degrees in finances (MBA), marketing (MPS), and behavioral decision making/consumer psychology (PhD), Laurette Dubé is Full Professor and holds the James McGill Chair of consumer and lifestyle psychology and marketing at the Desautels Faculty of Management of McGill University. Dr. Dubé’s lifetime research interest bears on the study of affects, behavioral economics, and neurobehavioral  processes underlying consumption, lifestyle, and health behavior. Her translational research examines how such knowledge can inspire more effective behavioral change and ecosystem transformation.  

Dr. Dubé  is also the founding chair and scientific director of the McGill Centre for the Convergence of Health and Economics (MCCHE), a unique initiative to push the boundaries of disciplinary and complexity sciences to help individuals, communities, businesses, social enterprises, and governments to tackle, better than has been possible thus far, the most pressing societal and economic problems facing the world that lies at the nexus between agriculture, health and wealth production, consumption and distribution.  With a strong focus on harnessing the power of business as a catalyst for real-world change, the MCCHE operates through collaboration of private sector organizations with NGO/social enterprises, policy makers and academics at community, state, national and global levels to elaborate whole-of-Society solutions that promote convergence through local and systemic changes. Behavioral economics, decision neuroscience, spatial-temporal statistics, and computational systems science models are at the core of real time learning enabled by this transdisciplinary research action approach.

Beyond books and scientific publications in the leading scientific journals of her field, including Journal of Consumer Research, Journal of Marketing Research,  Journal of  Marketing, Management Information System Quarterly and Journal of Personality and Social Psychology, her transdiciplinary work has been presented in the Proceedings of the National Academy of Sciences and the Annals of the New York Academy of Sciences. Her work has been covered in general audience and business publications such as Maclean’s, The Globe and Mail, USA Today, The Wall Street Journal, The Atlantic, and The Economist.

Dr. Dubé received the YMCA Women of Distinction Award for the social sciences in 2011 and the Queen Elizabeth II Diamond Jubilee Medal in 2013.  She is a Fellow of the Royal Society of Canada.